The Best
SEO Company know that one of the keys to reaching the top ranks of Google's
search engine result pages (SERPs) is through quality content. Previous to the
latest Google Panda update, many websites were filled with duplicate content
and keyword stuffing, which allowed these sites to infiltrate the top ranks of
SERPs. Google did not have a way of filtering these sites from those with
quality, original content with the recommended keyword density. SEO companies
chose to take the easy route rather than taking the time to create original
content on a regular basis. Luckily, the
Best SEO Company ultimately won in the end when in 2012 Google Panda penalized
these sites, thus allowing their clients' websites to reach the top.
There are certain factors to keep in mind when
creating SEO content. Below are some of the tips that can help websites regain
their footing on SERPs.
Pick interesting topics visitors want to read
Visitors come to a site because they want to
either check the company's products and services or read more information about
a topic. If a visitor lands on a site and finds that there is no relevant
information, he will likely leave the page as quickly as he came. This
attributes to high bounce rates and low customer engagement. To remedy this
situation, it is recommended that website owners create content that is
relevant and engaging. Find a voice and stick to it. If visitors like it,
they'll keep coming back for more.
Keep keyword density low
Previous to Google Panda, SEO companies stuffed
content with relevant keywords. After this update, it was recommended that
content only include a keyword density of 0.5% to 0.7%. Copywriters should use
a variety of related keywords to ensure writing flows and does not feel forced.
Overall, quality SEO content is beneficial to
any type of website. The Best SEO Company has their own writing
production plans, which vary from client to client. However, it is important
that websites owners work with the Best
SEO Company they can afford to ensure that content is original and
well-written. Bergstrom-SEO is one company that has been providing quality
content to clients for years. Visit bergstrom-seo.com to learn more about their
SEO copywriting services.
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